Title: Exploring the Marketing Mix of Banking with the 7 Ps
About the event: In a time where the banking landscape is witnessing a fundamental shift, characterised by aggressive competition, integration of innovative technologies and evolving customer expectations, banking professionals are expected to have advanced skill sets and organised personalities. Bank Marketing has risen as a vital component of modern banking and financial systems, wherein banks orient all their goals and efforts towards catering to and satisfying customers. A robust marketing mix is essential for fulfilling the needs of a banking institution. Bank marketing is a method that synthesizes bank management methods with customer service, thereby meeting the customers’ requirements efficiently and generating profit and organizational achievements. Skilled banking professionals in bank marketing are experiencing a growing demand as financial institutions are in need of experts capable of tackling the complexities and competition of customer engagement, strategic positioning and efficient service delivery. The event delves into leveraging the 7Ps to drive growth and success in the banking sector. Students, professionals or marketing specialists will benefit from this program as it deep dives into the nuances of leveraging the 7Ps and dissects the traditional marketing mix. The program aims to equip participants with the most advanced and potential ways of marketing mix application to the banking sector required for boosting growth and profit. At the end of the event, participants will learn about building a robust and adaptable market strategy, which is a modern-day critical asset for banks in attracting, retaining and engaging customers.
The Seven Ps are fundamental in modern-day banking services. They form vital components to how banks today market to breakthrough growth and impressive profit. Bank Marketing in essence is the process of banks directing all their efforts towards proactive initiatives of meeting customer satisfaction. In the process of catering to and satisfying customers, bank marketing plays three crucial roles:
1. Participating in the bank’s business of solving primary economic problems. This role entails:
- Arbitrating products and service types that banks should market by researching
- Handling products and services delivery processes and the exchange relationship of banks and customers in the market
- Settling connections of interests between employees, bank leaders and customers
2. market and bank activities: Bank marketing is essential in recognizing and keeping tabs on the market trends and fluctuations, and the customer’s demand for services and products, which facilitates the bank’s operational efficiency.
3. The bank’s position in the competition: Bank marketing offers unique advantages through its potential to create unique products and services tailored to the needs and demands of the customer, thereby making them stay ahead of the curve.
Drill down into the intricacies and nuances of bank marketing and explore the core 7Ps (Product, Price, Place, Promotion, People, Physical Evidence and Process) through this comprehensive event brought to you by SkillSchool. Open for all interested individuals, banking professionals, students, aspiring professionals, and everyone who seeks to make it big in the field of banking.
Why be a part of this event?
Be ahead of the competition: Meet the digital transformation with in-depth knowledge about the bank marketing mix and apply it to real-world cases and business models.
Develop strategic insights: Gain actionable insights and valuable knowledge about perking up marketing strategies in banking and financial institutions. Develop new ways and strategies for enhancing customer experience and boosting operational efficiency.
Professional growth and advancement: Upskill, refine and improve your mastery in the field. Rebrand yourself as a competent leader in bank marketing with advanced skills, and dynamic strategies for service design and customer relations.
Real-World Applications: Learn through case studies and interactive discussions and gain practical insights from industry leaders. Learn the inside strategies of how top banking institutions develop and implement their marketing strategies and their operating mechanisms for meeting customer needs, retaining them and attracting new clients.
Networking opportunities: Join a community of students, professionals and industry leaders and get to build connections that will boost future career growth. Meet potential employers and build chances for internship and job opportunities.
What More?
Engage is an interactive and engaging one-on-one consultation and Q & A session to have all your doubts, queries and ideas cleared about Bank Marketing and the 7Ps.
