Certificate in Sales and Retail Management
- Retail and Sales Courses
- 702 (Registered)
The sales and retail industry is undergoing a profound transformation on a global level, driven largely by swift technological advancements and evolving consumer preferences and sentiments. Projections by Statista suggest that the global retail market will surge by 32.7$ trillion by 2025, fuelled by a CAGR of 5.4% from 2023 to 2025. In India, the retail sector is experiencing an unprecedented wave of innovation and competition, with both domestic and international players reshaping the market. According to a report by Boston Consulting Group (BCG), the Indian retail industry is expected to reach a massive $2 trillion by 2032. The retail sector has a contribution of around 10% to India’s GDP and an employment share of around 8%, making it a substantial sector in India’s growth story. The exponential progress of retail sector in India along with e-commerce presents considerable opportunities for international retail brands to tap into a proliferating middle-class and luxury segment. Such vibrant growth underscores the increasing demand for professionals who are competent in sales strategies, marketing, market research, and customer segmentation. This necessity has led Skillschool to develop a Certificate in Sales and Retail Management program for all passionate aspirants.
Program Overview
As the Indian retail industry continues to evolve in urban and rural areas alike, so do sales and retail management practices. Today's retail associates and managers must be adept at a range of competencies, from advanced inventory management and strategic sales initiatives to employee development and trend analysis. The shift towards digital solutions and data-driven strategies is reshaping the role, making it important for professionals to stay ahead of tech advancements and market trends to drive success in this dynamic field. Skillschool's 6-month Certificate in Sales and Retail Management program is designed to cultivate a new generation of leaders equipped with the skills to work in a transforming environment. The program offers a course curriculum that is contemporary and combines experiential and conceptual learning to prepare students for the diverse challenges of modern retail.
This is an interactive online learning program imparting knowledge about key retail and sales areas including inventory management, marketing, advertising, consumer behaviour, supply chain management, brand management, CRM, merchandise management and research methodology. There are abundant employment prospects for a sales and retail management aspirant. Various key sectors for retail management aspirants include retail information systems, retail operations, sales and marketing, warehouses, banking, finance, insurance, store management and operations, visual merchandising, and more.
Course Content
Skillschool has designed the curriculum keeping in mind developments taking place in the sales and retail industry. Each module is laid out in consultation with experienced domain experts to make aspirants adept in applying and assessing appropriate strategies for successful retailing and becoming industry-relevant.
- Core Management fundamentals and their applications in sales and retail.
- Leadership styles and their impact on retail teams.
- Strategic decision-making frameworks.
- Techniques for effective organizational change management.
- Fundamentals of retail operations, store management, and customer service.
- Store layout design and visual merchandising.
- Customer service excellence and training programs.
- Inventory management and loss prevention strategies.
- Understanding consumer purchasing patterns and psychological drivers.
- Consumer decision-making process and motivations.
- Techniques for gathering and analyzing customer feedback.
- Application of behavioural economics in retail strategy.
- Techniques for marketing services and enhancing customer experiences.
- Developing service quality standards and benchmarks.
- Crafting effective service marketing campaigns.
- Measuring and improving customer service performance.
- Strategies for effective sales management and performance evaluation.
- Sales forecasting and territory management.
- Techniques for motivating and coaching the sales team.
- Setting KPIs and evaluating sales performance.
- Comprehensive marketing strategies and campaign management.
- Development and execution of integrated marketing plans.
- Analyzing marketing campaign effectiveness.
- Leveraging analytics and digital channels for enhanced marketing outcomes.
- Advanced retail strategies, visual merchandising, and store layout optimization.
- Contemporary techniques for visual merchandising and store ambiance.
- Omnichannel retailing and customer experience management.
- Data-driven retail analytics and performance metrics.
- Overview of information systems in managing retail operations.
- Implementation and management of retail information systems.
- Utilizing MIS for decision-making and operational efficiency.
- Data integration and security best practices.
- Principles of supply chain management and logistics.
- Supply chain designing and optimization.
- Logistics and distribution management.
- Strategies for managing supplier relationships and inventory.
- Strategies for building and maintaining a strong brand presence.
- Crafting and implementing brand strategies.
- Measuring brand equity and presence.
- Managing brand reputation and crisis communication.
- Techniques for managing inventory, pricing, and product assortment.
- Inventory control and demand forecasting.
- Pricing strategies and product lifecycle management.
- Analyzing sales data to optimize product assortment.
- Strategies for managing customer relationships and enhancing loyalty.
- Building and maintaining customer loyalty program.
- Using CRM systems for customer segmentation and targeting.
- Analyzing customer feedback and improving service delivery.
- Techniques for effective advertising and managing public relations.
- Developing and executing advertising campaigns.
- Managing public relations and media relations.
- Measuring the impact of advertising and PR activities.
- Methods and techniques for conducting research in sales and retail.
- Designing and conducting market research studies,
- Analyzing qualitative and quantitative research.
- Applying research findings to business decision-making.
- Comprehensive capstone project with real-world applications and industrial collaborations.
- Project work integrating concepts from all modules developing solutions to practical business problems.
- Working on industry graded projects and case studies.
- Developing a detailed professional project report and presentation of the outcomes.
- Understanding the significance of strategic planning in retail management.
- Detailed approach to designing effective retail strategies.
- Identifying growth opportunities and innovative solutions.
- Application of strategic planning in a global context with scenario analysis and forecasting.
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