Certificate in Digital Marketing
- Digital Marketing Courses
- 803 (Registered)
As businesses increasingly pivot towards digital platforms, the need for a strong online presence has become essential. The shift from traditional to digital marketing is no longer a choice but a necessity. Companies globally are jumping to engage customers through digital mediums, realizing that their future success hinges on mastering these platforms. In an increasingly competitive landscape, where every business is striving to have a share of market presence, only those who can effectively capture and maintain online attention are poised to lead. The digital marketing industry is set to grow promptly, with India’s sector projected to expand at a CAGR of 32% by 2027. Businesses across the globe are expected to increase their digital marketing budgets by nearly 200%, indicating a vigorous demand for skilled professionals in this field. Moreover, the job opportunities for digital marketing specialists are expected to rise by 10% annually over the next decade. These reasons have made digital marketing an indispensable domain in the evolving business scenario.
Program Overview
Skillschool has introduced a Certificate in Digital Marketing program for aspiring candidates to learn essential skills needed to thrive in the expanding digital marketing field. The program has been designed to include important areas such as SEO, social media marketing, content creation, and data analytics, blending these concepts with practical understanding. Whether you are a fresher in this field or seeking career progression in digital marketing, this program offers the tools and insights to excel, thus ensuring you stay ahead of the crowd in a swiftly transforming industry. With its focus on practical real-world applications and industry trends, Skillschool's Certificate in Digital Marketing positions you to capitalize on the flourishing opportunities in this dynamic field.
Highlights of the program
- Build expertise in developing a digital market strategy using models and frameworks.
- Leverage modernized tools and technologies to target consumers, customize the content, assess performance, and strive to improve performance.
- Redefine marketing in the digital age to develop sustainable business growth.
- Gain expertise in creating compelling and homogenous content for both users and search engines.
- Discover the impact of internet and online marketing on consumer sentiments and behaviour.
- Proficiency in diverse digital marketing topics such as social media, SEO, SEM, email, affiliate marketing, and more.
- Competitive advantage in the job market by learning valuable in-demand skills adding value to your resume.
Course Content
The curriculum is created to build your expertise in strategies and technologies needed to grow a business online. This all-inclusive course content not only prepares you with technical competencies but also complementary engineering and professional competencies for accelerated growth.
Module 1: Foundations of Digital Marketing
- Core concepts – Understanding basics of digital marketing, definition, importance, and industry preference, including strategies for enhancing brand visibility and targeting niche audiences.
- Lead generation and conversion – Learn techniques for generating leads, converting traffic into sales, and engaging visitors effectively.
- Strategic implementation – Explore the systematic approach of digital marketing and how to implement successful strategies.
Module 2: Website Development and Optimization
- Planning and setup – Learn to plan, register domains, and set up web hosting, including linking domain names to web servers and ensuring responsive designs.
- Content creation – Develop website blueprints and create content using WordPress, integrating themes and plugins for enhanced functionality.
- User engagement – Implement features and strategies to increase visitor engagement and improve overall user experience.
Module 3: Search Engine Optimization
- SEO basics and tools – Learn domain registration for SEO, top hosting options, and tools for domain and keyword research. Understand how search engines Google’s algorithms work.
- On-page optimization – Focus on keyword planning, optimizing web pages, title tags, meta descriptions, and content.
- Off-page and local SEO – Study link-building strategies, domain authority, and local SEO practices. Learn to monitor and report SEO performance.
Module 4: Search Engine Marketing
- PPC advertising essentials – Understand the fundamentals of Pay-Per-Click (PPC) advertising including the structure and properties of effective ads, and the role of landing pages and quality scores.
- Adwords management – Learn to set up and manage Adwords campaigns.
- Advanced SEM techniques – Explore Google’s advertising networks, including search, display and mobile. Also learn keyword strategies, campaign tracking and bid optimization for better performance and ROI.
Module 5: Social Media Marketing
- Fundamental and tools – Learn about the essentials of social media marketing, including promotion types, tools, and the importance of landing pages.
- Platform specific strategies – Explore Facebook, Instagram, Linkedin, and Twitter advertising strategies.
- Campaign management – Develop and optimize ad campaigns, and create reports to track and improve social media ad performance.
Module 6: Online Display Marketing
- Display ads essential – Understand the importance and types of display ads, and differentiate them from contextual ads.
- AdNetworks and ROI – Learn to work with display ad networks, track performance, and measure ROI.
- Multi-channel advertising – Explore ad formats, targeting, remarketing, and video advertising on platforms such as Youtube and mobile networks
Module 7: Email Marketing
- Email marketing fundamentals – Discover the benefits of email marketing and campaign setup.
- Campaign creation and management – Learn to design, test, and send email campaigns including tracking and compliance with spam regulations.
- Optimization and tools – Implement A/B testing and optimize campaigns to improve ROI.
Module 8: Online Reputation Management (ORM)
- Overview – Importance of ORM, including concepts and dealing with online criticism.
- Brand image and monitoring – Learn to create a positive brand image and use monitoring tools effectively.
Module 9- Google Analytics
- Analytics basics – Get an overview of Google Analytics, its structure, and cookie tracking.
- Setup and integration – Learn to set up Google Analytics, integrate with AdWords, and track goals and conversions.
- Advanced insights – Utilize filters, segments, and reports to monitor traffic, behaviour and marketing strategies.
Module 10- Mobile Marketing
- App fundamentals – Gain an understanding of mobile app basics, development platforms, and launching strategies.
- Monetization and optimization – Explore strategies for monetizing apps, app store optimization, and increasing downloads.
- Tools and analysis – Use app analysis and keyword research tools to enhance app performance and visibility.
Module 11- Affiliate Marketing
- Affiliate marketing fundamentals – Learn about affiliate marketing models, lead production, and conversion strategies.
- Success strategies – Discover secrets to succeeding in affiliate marketing and how to earn revenue.
- Network engagement – Explore top affiliate network methods for gaining acceptance and success.
Module 12- Content Marketing
- Content creation and tools – Focus on the content writing process, tools, and the business perspectives of content creation.
- Content strategies – Learn about content types, delivery formats, and protection, including SEO and plagiarism considerations.
- Market and future trends – Explore content marketing strategies, selling content online, and future trends in content creation.
Program FAQs
Certificate in Digital Marketing Program
Our 6-month online program covers comprehensive digital marketing skills, including SEO, SEM, social media strategies, content marketing, and email marketing. You will gain hands-on experience with industry-standard tools and learn how to create effective marketing campaigns, optimize online presence, and measure success.
The program is delivered online, providing flexibility to learn at your own pace. You will have access to video lectures, interactive sessions, and practical assignments. The course spans 6 months with structured weekly modules to ensure consistent progress, but you can tailor your learning schedule to fit your needs.
You will benefit from 24/7 access to a dedicated support team, including experienced instructors and industry professionals. Our platform offers direct communication through email, chat, and video calls. Additionally, you'll receive personalized feedback on assignments and access to a community forum for peer interaction.
Earning this certification will enhance your digital marketing skills and make you a more competitive candidate in the job market. With practical experience and knowledge of current marketing trends, you’ll be well-equipped for roles such as Digital Marketing Manager, SEM Specialist, SEO Expert, and more. Many of our graduates have successfully transitioned into advanced positions or increased their earning potential.
You will gain hands-on experience with essential digital marketing tools such as Google Analytics, AdWords, Facebook Ads Manager, SEO tools like SEMrush and Moz, and content management systems like WordPress. The program also covers emerging technologies and platforms to keep your skills up-to-date.
Successful completion of all assessments and the final project will earn you a Certificate in Digital Marketing, which you can showcase to potential employers and clients.
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